On Wednesday, December 9 at 6:00 pm, Luiss University Press presents the Italian version of Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan by Alan Bradshaw and Linda Scott.
Speaking during the event are Rolando Giambelli, Founder and President of the Beatlesiani d'Italia Associati, Luiss Professor Paolo Peverini and Franco Zanetti, Director of www.rockol.it. Moderating the talk is Alessio Brunialti, Journalist and Music Critic.
Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan is more than one of the most extraordinary music stories of the twenty-first century, but a reflection on pop culture, capitalism and the different languages and levels of understanding in play when we benefit from a cultural product. The Beatles song, written to have a strong effect over listeners, was then used in a Nike commercial, creating a series of controversies.
The event will be streamed live on Luiss Social TV.