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On Friday, November 25, at 9:00 a.m. in the Aula Chiesa, Professor Michele Costabile's Marketing course hosts a workshop, open to all students, on Cornetto Algida with the European and Italian heads of Unilever.
Alongside the director of the 2014 Cannes Silver Lion-winning campaign (the equivalent of the Oscar for communication and advertising), guest speakers will discuss one of the most active brands in matching consumer dynamics and social trends.
An iconic Italian ice cream, Cornetto has become an emblem of innovative marketing and communication.
Speakers:
- Alberto di Leo, Vice President Ice Cream Unilever Europe;
- David Alberts, CEO BTDT;
- Riccardo Primerano, former Director Consumer Market Insights Refreshment Unilever Europe.
The workshop will be opened by Angelo Trocchia, President and CEO of Unilever Italia, presenting Cornetto Cupidity, winner of the 2014 Cannes Silver Lion and the 2015 Golden Pencil.
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<p>On November 25, heads of Unilever will present the 2014 Cannes Silver Lion-winning campaign</p>
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