On Monday, July 18, 2016 the Aula Toti hosted a LUISS X.ITE Seminar with guest Professor of Marketing David Dubois from INSEAD in Fontainebleau, France.
Speaking in English, the professor focused on measuring the results of investing in social media, a central focus for all businesses and institutions, particularly those that rely on the efficiency of an omnimedial approach to communication.
Confusion regarding models and strategies for quantifying the effects of social media presence in terms of ROI risks to interfere with adequate market presence.
Relying on experience with companies that pioneered social media marketing, David Dubois spoke about new approaches and innovative models to understand new media performance.
Through events like X.ITE Talks and X.ITE Seminars, the LUISS research center on behaviors and technologies, directed by Professor Michele Costabile and presided over by Professor Paolo Legenzi, promotes knowledge transfer processes in line with activities in technology transfer offices.